PRIVACY INFORMATION (PRIVACY POLICY)

Last updated : 21 August 2025

This Privacy Policy explains how APH Services LLC (“Kardynal”, “we”, “us”, “our”) collects, uses, shares and safeguards personal data when you visit www.kardynal.ai, complete the card‑order form, fund your Kardynal closed‑loop MasterCard® or interact with our support team.

No mobile app or customer login exists today; all interactions take place by web form, email or phone.

Table of contents

• Personal-Data Controller
• What Personal Data We Collect
• Why We Process Your Data
• Legal Bases (EEA / UK)
• Cookies & Similar Technologies
• Who Else Receives Your Data
• Your Privacy Rights & How to Exercise Them
• Age Limitation
• International Data Transfers
• U.S. State Privacy Notice
• Data Security
• Data Retention
• Changes to this Policy
• Contact Us

1. Personal‑Data Controller

The Service is provided by APH Services LLC, 16192 Coastal Highway, Lewes, Delaware 19958, USA (“Kardynal”, “we”, “our”, “us”).
We act as the data controller for subscription, refund-assistance, and website usage data. For prepaid card issuance, Park Card Services Ltd is the controller.

2. What Personal Data We Collect

Category

Identifiers & Delivery Data

Payment & Subscription Data

Card Funding Data

Identity-verification Data

Device / Usage Data

Marketing & Preference Data

Support / Feedback

Chat Interactions

Refund & Claim Data

Examples

Name, email, phone, billing & shipping address

Last 4 digits & expiry of funding card, payment token, subscription tier, trial dates, refunds

Deposit amounts, timestamps

Copy of ID or proof of address (for anti-fraud or KYC)

IP address, timezone, browser/OS, referral URL, pages visited, error logs

Newsletter opt-in, promotional-code usage, ad-campaign source

Emails, chat transcripts, satisfaction ratings

Questions submitted to our AI assistant or chatbot

Order number, receipts, merchant name, description of issue (e.g. damaged item, lost parcel, refund not received)

How we obtain it

You provide via the card-order form or through support channels

Received from our payment processors – we never store full card numbers

Generated when you fund your Kardynal card

You provide upon request

Collected automatically via cookies and server logs

Your choices; analytics/marketing partners

You provide during interactions with our team

You provide during service usage

You provide when filling out the Refund Assistance form in your member area or via support

We do not knowingly collect: data from children under 18 (EU/UK) or 13 (US COPPA), biometric data, or full credit-card numbers.

3. Why We Process Your Data

Purpose

Provide & operate the Service

Process payments & manage subscriptions

Customer support

Improve & secure the Service

Marketing & personalised ads

AI Assistant responses

Legal & compliance

Refund & Return Assistance

Typical processing activities

Card issuance, deposits, subscriptions

Billing, refunds, chargebacks

Handle support requests

Analytics, testing, fraud prevention

Newsletters, offers, retargeting

Generate personalised assistance

Records, AML/KYC, tax

Drafting claim emails, contacting merchants, tracking claim progress, updating you on status

Main data used

Identifiers, Card Funding, Payment

Identifiers, Payment

Identifiers, Support/Feedback

Device/Usage, Marketing

Identifiers (hashed), Device/Usage, Marketing

Chat Interactions, Device/Usage

All categories as relevant

Identifiers, Refund & Claim Data, Support/Feedback

4. Legal Bases (EEA / UK Users)

Legal basis (GDPR Art.)

Contract (Art 6(1)(b))

Legitimate interest (Art 6(1)(f))

Consent (Art 6(1)(a))

Legal obligation (Art 6(1)(c))

Applies to

Issuing the Kardynal Card, subscription billing, refund-assistance, support

Analytics, anti-fraud, security, direct marketing of similar services

Non-essential cookies, personalised ads, newsletters

Tax, accounting, electronic-money regulations

You can withdraw consent or object to legitimate interest processing at any time – see Section 7.

5. Cookies & Similar Technologies

We use cookies, pixels and local storage to:

    • keep you logged in,
    • remember form entries,
    • measure traffic & conversions,
    • personalise ads and content.

Non-essential cookies (analytics, ads) are only set with your consent.
See our Cookie Policy for details and opt-out options.

6. Who Else Receives Your Data

Partner type

Payment processors

Card issuer

Cloud hosting

Analytics

Communications

AI Providers

Marketing networks

Legal/Regulators

Merchants & Retailers

Examples

PayPal, Solid

Park Card Services Ltd

AWS, Google Cloud

Google Analytics, Amplitude, Hotjar

Customer.io, Twilio, Hubspot,

[LLM Provider – anonymised]

Meta, Google Ads

HMRC, FCA, courts

The online store where you made a purchase (e.g. ASOS, Argos, Tesco)

Purpose

Subscription billing, deposits, refunds

Card issuance & regulatory compliance

Infrastructure & backups

Usage analytics

Emails, chats, SMS

Chatbot processing

Campaign tracking

Legal compliance

To submit and follow up on your refund or return request

We do not sell personal data. Some U.S. laws treat targeted advertising as “sharing” or “sale” – see Section 10 for opt-out rights.

7. Your Privacy Rights

If you live in UK/EEA

Access, Rectify, Erase, Restrict, Portability, Object, Withdraw consent

If you live in US (certain states)

Know/Access, Correct, Delete, Portability, Opt-out of Sale/Sharing/Ads, Limit sensitive data

How to exercise

Email help@kardynal.ai. We verify your identity before responding.

You may withdraw consent for personalised ads or cookies at any time via your account settings or cookie banner.

8. Age Limitation

• Kardynal is intended for users 18+ (UK/EU).
• We do not knowingly collect data from children under 13 (US COPPA).
• If we inadvertently hold such data, contact us and we will delete it.

9. International Data Transfers

We are a U.S.-based provider. Your data may be processed in the U.S. or other countries..

Transfers from the EEA/UK rely on Standard Contractual Clauses (SCCs) and the UK Addendum.

10. U.S. State Privacy Notice

Residents of California and other U.S. states may:

• Opt‑out of “sale” or “sharing” for ads.
• Request full category disclosures.
• Appeal denied privacy requests.
California residents: exercise these rights via our “Do Not Sell/Share My Info” link in the footer.

11. Data Security

• TLS encryption (in transit)
• AES-256 encryption (at rest for sensitive files)
• MFA access control
• Ongoing audits & incident response procedures

12. Data Retention

Data type

Account & billing

Identity/KYC

Deposit & transactions

Opt-out lists

Analytics logs

Refund & Claim Data

Duration

10 years (legal/tax)

5 years (regulatory)

7 years

Indefinite

Max 13 months

3 years (to handle claims history & disputes)

After expiry, data is anonymised or deleted.

13. Changes to this Policy

We may update this Policy.

• “Last updated” date will change.
• If changes are material, we will notify you by email or in-app. Continuing to use the Service means you accept the updated Policy.

14. Contact Us

Kardynal – APH  Services  LLC

16192 Coastal Highway, Lewes, DE 19958, USA

help@kardynal.ai

📞
+44 7445 916608

This number is an automated help line for general info. For personalised assistance, email us.
We respond to verified privacy requests within 30 days (45 days in California).

By signing up, funding your Kardynal card, or using our site, you acknowledge that you have read and understood this Privacy Policy.